I am not a native speaker, sorry if my message is difficult to read.
As someone said before, I don’t understand how they will develop the aos story without translating any new black library book. With years of role playing game, video game and books, there are a lot of ressources available in various langages for WFB.
I imagine people not being in the hobby, for exemple someone playing total war, wanting to begin the game. They will not understand why there are some models they know that are in aos but all the settings is different.
Once again, as said before, aos need is own identity and the development of the settings and make it available for all people and not only English speaker.
Another problem I have is the lack of new releases for aos army, stormcast excepted.
I am an Idoneth player. Love the range and I loved what they do with the backstory that tied to the world that was but offer something new.
But since their release more than 5 years ago (if I remember correctly) we had an underworld warband and the akhelian thrall master. We didn’t have a battletome in second edition. Same could be said for other armies like ironjawz (it’s about to change soon).
I don’t imagine my sea elves being squatted, but this lack of released is boring and if GW don’t show support for this type of pure aos army, that will not help people to get into the game.
And I can’t find any rumour of new Idoneth releases.