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Is it better to sell an army as whole or separate units?


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In my experience I've both expected and given deeper discounts for entire armies than for individual units. So if you want top dollar, selling it unit by unit will probably be the way to go, but some of the less popular units might sit around for a long time.

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It also depends on the composition of units in the army. If you have a force that is Tournament ready then you may find it easier to shift in a oner, likewise if it is exceptionally well painted/converted or has a unique theme.

My preference is definitely full army, but I do know some people have had success with individual units. My reasons against this though would mirror those above.

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