Most of my purchases are Ebay and only if I find good deals. So the increase hasn't affected me that much.
I have friends who are interested but prices are turning them off so GW is definitely losing out there.
It's very cool to see models are able to be used across multiple gaming formats through the likes of Warcry/AoS and 40k/Killteam. This definitely gets you more mileage out of them.
But definitely the prices on some things is too much for me. Examples being the greater daemons.
I'm also not doing the family thing so I can only imagine the cut to those people's gaming budgets.
A small suggestion from this consumer would be to start giving all these single, one time purchase, heros a couple different weapon loud out options on sprues.
Lets use the Ironjawz Megaboss as an example. This bad mamajama comes with one gigantic axe option (which has only -1 rend and the weapon itself is larger than most heroes 😄 but that's a different topic). Now if he came with, lets say, a sword and board option as well, now we have two role options and this extra little bit of plastic just turned a one time purchase into a two, possibly three time purchase.