If I remember correctly, the price for a standard 10 model basic infantry box was roughly at 20-30 € shortly before AoS. The first AoS armies (just 3 years ago) went to about 35. Now with Lumineth we are at 44. Same goes for cavalry, monstrous infantry, centerpieces, named heroes etc. It’s actually comparable to my golf club example.
Now let’s say they are redoing Skaven next year. 20 Nightrunners or 20 Plague Monks cost 29 € at the moment. Redone, with new shiny models, there is no reason to think that GW, considering where we are at the moment, would charge less than 45 for 10 of them. Which is a price hike of 210%. Yes, they are new. But I’m out at that point, and am no longer looking forward to this. They’re just not worth THAT much more.