Thank you!! ? I can think of several wonderfully sculpted models who look great, have fun rules and would be considered good except when they have a point value associated with them and/or are considered only in matched play battleplans (not counting GHB2018 as I've not seen it yet).
But I get it, human nature is to take the easiest path available. And GW points is the easy way. It requires less discussion, less compromise, less caring about the other person having a fun time, etc.
My first instinct when I see new models is "how does it look, does it appeal me" then I look at it's matched play perspective. Sure this means my armies are not as competitive.