You are right but that is not a bad thing. If you look at the graph of the GW shares they almost flat lined for a looong period of time until 2017. If it went on like that chances are our beloved game would have died. So I guess the bottom line is: there is no free cake. If you want awesome minis and good lore and a lot of support for rules etc someone has to pay the bills. And lets be honest, yes its not cheap. But its not like "I have to sell my kidney" kind of expensive. If you spend like a hundred Euros (or Dollars, I am not familiar with the prices of Minis in the US) you get a ton of stuff to paint and can afterwards play with the minis forever. I got my SCE (3000 P atm) for less then 300 € via Forums and ebay and I will need probably the rest of the year to finish painting them. Add like 200 € for paints and supplies and you have a spending of 500 Euros for at least a year of hobby. That's not to bad.