I hear ya on the lore parts but heres the thing that kinda stops that point...the old AoS app....have we all already forgotten you could buy the entire book, lore, rules, and all, on that app. And it was amazing. I miss that app. I still have it on my phone tbh. Ive been saying for a long time the 40k app should have just used that old app as the template and slapped 40k stuff on it. Im fully in the camp of give me the option to buy the full book online. Yeah there are people that want the actual books and I get that but those people are a dying breed. Figuratively and literally. Im pushing near 40 years old and I dont own a single book of any kind outside of 40k codexes and AoS battletomes. If GW wants its business to survive to bring in new blood they will 100% need to go full digital at some point or be left behind.