@Aryann Fantasy players leaving really wouldn't have affected them that badly, if anything, looking back on it, it was just a speed bump for GW since most of them would have probably bought their full army already and wouldn't need anything else, and besides, AOS is making well over what fantasy was, a large part of those sales being Stormcast. Like it or not, they are the poster boys. Deal with it. As mentioned before the company is most likely to know what is better for itself than some random dudes on the internet.