"Little spark of joy".
That's the problem. Collectively our position as players can be metaphorically seen as an abusive relationship or a stockholm syndrome at best.
GW produces magnificient models. That's true. But when it comes to the games they sell, they regularily abuse us, by constantly changing parameters, most of the time for bad. They just did it by removing Malign Sorceries artifacts for instance. It used to make us able to use outdated battalions and warscrolls, even against armies who beneficiated from the Power creep. And now Poof gone.
So we have to enjoy, as you say "those little positive moments" we have, otherwise, we'll end up not playing anymore, selling everything we have or worse, burning all of our collection like the guy who burned his whole Dark Elf army when WFB was destroyed. Sometimes I think it would be better if people massively stopped playing/buying. But this hobby is an addiction, so despite the constant slaps, we're still here.
It's a shame. I really wish GW would hire people playing in tournaments (if they didn't) or hire people with a sound mind who speak said mind.