They said at warhammerfest that there would be competitive play support for Warcry like there is for Underworlds and Kill Team (prize packs etc), so it must have been designed at least with some consideration for competitive play.
That said, Warhammer Underworlds is probably meant to be their most competitive focussed game, and if you don’t find that particularly balanced, I wouldn’t hold your breath for this being any better.