There isn't much substance here; there is no benefit what so ever to go this route. Sure the company is free to publish their systems and products anyway they want, but then they are also not above being criticized when some practices are taking advantage of consumers. The sunk cost fallacy is definitely alive and well for GW followers, who are unable to criticize an anti-consumer move. Would be interested to see what % of new folks coming into the hobby are actually purchasing some of this stuff compared to existing customers. I was looking at GW as a whole for the last few years with rose tinted glasses, and I was an avid defender, but some of these choices are very anti consumer compared to other companies who provide rule sets and supporting materials for free.
I would suspect if GW were to roll this out as a brand new company today, it would not do very well compared to others, but since folks have been following it and invested into it over 30 years they are more likely to oversee potential criticisms. Also for reference, I have done my fair share of investing, I have a full WHFB Empire, Lizardmen; AOS: Beasts of Chaos, Idoneth Deepkin, Nighthaunt, Gravelords and started doing KruleBoyz but not anymore given the price increase of battletomes, and generally not enjoying the specific ruleset. The models themselves are definitely great, that can't be argued with.