That's a bit of a stretch. I personally prefer 2D animation to 3D so I don't mind, both are a significant investment from GW's side. In terms of the live action thing yeah it's gonna be 40k because brand recognition, also as an art form, animation is still seen by a lot of people as a lower form ot media than live action so that's why it's LA. Ie. If someone hears about a Warhammer animation, a lot of people will think "oh like a cartoon for kids". And animation projects don't get featured on the same stage as LA projects when it comes to big film and television awards, stuff like that.