This is what I love about AoS. Give me something new, something other games don't have. If I want high elves or normal dwarves, I'll play warhammer (and I love warhammer armies, I'm building a 4th edition dark elf army).
Give me eel riding soul stealers, flying dwarf investment bankers and hammer wielding, bull worshiping aelves who seek validation from a living mountain any day!