This, the lore has been really poor in this edition IMO, many characters are still massively underdeveloped (Kragnos) and yet GW carry on adding new ones out of the blue, like Belthanos, without any foreshadowing.
I understand that their job is to sell new models but it would be nice to incite us with a stronger background story. I’d like to care about these new heroes and the fates of the two dawnbringer crusades but somehow I can’t be bothered. To me, it feels like I am just reading a series of battle reports with many deus ex machina - here is god x and y, they do sth then they are gone.