The hurdles so many of you jump through to explain GW's greed is baffling. I can tell you all right now why they raise prices, and it has nothing to do with costs or inflation: It's because they can, because people will buy it, and because they're too dumb to realize how many of us have switched to equal-in-quality recasters.
It's the same reason new models/battletomes are being released that make new factions generally way more powerful than the older factions people already own. P2W