No one is asking for GW to become a charity and give away "free stuff". The problem is they aren't offering good value, and consumers have a right to call a business out in that.
I do not want their current animated content. It is coming at far too slow a pace to hold my attention compared to alternative offerings. I feel they would have been better off licensing Warhammer to a studio for distribution on one of the many popular streaming studios, allowing them to reach wider audiences and drive interest in the game. In the future, perhaps they would have a content catalog large enough to justify their own streaming service.
I do not want the two models they have offered as I have no interest in either faction represented.
I have been into Warhammer for 20 some years and have never read a White Dwarf. I'm not particularly interested in the few they have uploaded to +.
I have no interest in their battle reports and would rather support YouTubers who do the same thing. The same goes for painting tutorials. There is an incredible amount of both available already made by passionate content creators /small businesses who I would much rather support. GW has offered free painting tutorials in the past and shouldn't paywall them now. It's terrible business! When I watch a GW video I often end up buying citadel paint. When I watch other tutorials I am more likely to buy the other brands of paints they use.
I spend a lot of money on games workshop products and that isn't going to change any time soon. I am currently working on painting a new army, and we all know how much a new 2000 point army costs (especially when you want ALL the options and buy 3500+ points). What I want is for access to the rules associated with the game those models are for, which includes the army on the other side of the table. The game has an incredible amount of rules which introduce NPE and gotcha moments unless you have a reasonable understanding of them ahead of time. It's ridiculous to paywall them in this day and age in the first place, because they are freely discussed here/YouTube reviews/etc. All they are charging for is convenience at this point, and it's predatory nonsense.
GW should consider distribution of rules as part of overhead, not a product. The cost of getting the rules to the players in digital format should be built into the sales price of the plastic. Make the army books pure background fluff/modeling guides - the rules portions are worthless about a month after release anyway.