Still not sure if I have nailed down this 'AoS28' aesthetic yet but really tried to embrace the 'aesthetic of the pathetic' with this miniature.
I usually go for big, bold, typical Hero archetypes (grew up on Conan the Barbarian and Groo the wanderer I can't help it!). Even while playing 8th edition I am drawn to Ogres and Imperial forces so this is quite a departure for me.
Not really sure of the fluff but feel it is a step in the right direction.