well, of course the pricing affects everyone in a different way - for me personally, once i decided to go with a certain faction i get all the models i want for my lists from the cheapest sources possible. Since i am playing mainly AoS on a competitive level, plenty of factors come into play here too naturally, but at one point i compare the investment when buying different Faction Army's as a whole and when i notice substantial price gaps, i simply go with the cheaper one.
In the long run i might end up with one or two army's less in both Systems than initially planned. As long as i enjoy the hobby, i can overlook that a record profit company is raising prices on a more or less regular basis, because thats how it works when you own the market with such a popular system... there is an abstract pivot point tho, and should e.g. pricing go thru the roof one day or quality vs price would be off in my opinion, i would switch to something else hobbywise completely simply.