As far as table talk goes, we have to remember that the game of Age of Sigmar is a points game. Doesn't matter how many enemy units you kill, or your own units you lose, as long as you end up with more points at the end of the game than your opponent. In fact, you can still earn points even if your army gets wiped off the table, because the rules support that.
That being said, I think Sotek has probably the best outlook on it for our early early days until we get more real-world experience. Basically it breaks down like this:
-In our Hero phases, we should be thinking of protecting ourselves for when our combat buffs aren't available. That means getting Shademist and Seal of Shyish out. That means getting a Terminexus out.
-In our Movement phases, we should be thinking about capturing objectives, preventing our opponent from claiming objectives, and lining up charges to contest objectives. If an objective isn't a goal of the potential exchange, you spend this time changing that fact.
-In our Shooting phases, we should be weakening enemy heroes or important units so that our opponent has to consider more variables than just what's in combat.
-In our Charge phases, we should be trying to multi-charge units that are on objectives we want.
-In our Combat phases, we should be focusing to erase as much of our engaged units as possible, and not be spread thin across too many fights.
-Then we rely on our spells to get us through to the battleshock step which hopefully eliminates the enemy unit.
Rinse and repeat.
His competitive list is as follows: