SirSalabean Posted February 16, 2021 Share Posted February 16, 2021 (edited) Greetings, Welcome to this weeks AOS survey, the second of its kind. This week we will be investigating the effects of Games Workshops increasing prices on the AOS community. This weeks survey has developed a lot from last weeks on army popularity based on the tremendous feedback received. I will be also trying to make this a weekly thing but it’s early days so it could change to bi weekly. As before this is purely for fun and any and all participation is appreciated. I’m trying to make this as representative of the community as possible so please answer honestly and I’ll be posting this in various other AOS communities. Behold the second survey: https://docs.google.com/forms/d/e/1FAIpQLSduAqhkfUv6oEToCUMiTiw6rPTCuXE50jPo-Sa8NeQEuE1aYA/viewform?usp=sf_link Thank you again for the participation any feedback is greatly appreciated results will be posted next Tuesday! Stay tuned! Update: Today is results day for the second Age of Sigmar survey where we investigated the effects of the price changes in our hobby. Please see the results below: We had 314 participants this week however results showed the same general proportions throughout the study, with further results we might be able to support the idea that people are spending less than they would on the hobby. As you can see most people were aware of the price rises in recent years, there is a small portion who don't however. This question showed mixed results with half of participants buying less due to these changes, and almost the other half not being affected buy this with a minor amount of people no longer purchasing warhammer due to these rises. It will be interesting to see if these change at all if prices continue to increase. I apologise that some of these answers aren't fully showing however we can see that the majority of participants have moved to third party shops/sites or have always consistently used them, this could include all stores that aren't Games Workshop whether they offer a discount or not to warhammer products. However the majority do provide discounts normally around 15% - 20% which is significant and could imply participants find the prices at games workshop too high. Almost half of participants said they would buy and spend more on warhammer i prices were more reasonable with a quarter saying they'd spend the same amount but buy more products. Surprisingly a quarter of participants said they'd start buying from Games workshop directly if the prices were lower with 38% saying maybe. Games workshop could see more direct support if prices were lower. That concludes this weeks results, I think they are very interesting and with a higher participant count they might further support the idea that people are spending less on Warhammer. I hope people have found this interesting as always please let me know if I could improve or if there are any survey topics you'd like me to cover in the future. Edited February 23, 2021 by SirSalabean 2 Quote Link to comment Share on other sites More sharing options...
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