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How will Games Workshop push diversity in AoS?


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I don't think its an empty statement, its just not within GW's power nor vision to aim to reach all financial strata with what is, at the end of the day, a purely luxury product line. The best they can do, and are doing, is to promote alternative ways to interact. Things like RPG games where you don't even need to spend any money to get involved provided one person in the group has a manual to read and play with. Things like PC games; or films and books etc... 

I would say instead of viewing it purely as a model hobby its important to look at the other areas in which GW reaches out and provides ways to get into their franchise ; some of which are far more suited to those on far more restricted incomes. Books can be loaned; DnD games can be bought by groups; miniature boardgames (eg Blackstone) can be a shared purchase; Warcry and Killteam etc... You're never going to get a large scale miniature wargame at bottom end of the market prices for the quality that GW produces. At least not easily and not without a VAST amount of marketing and shifting focus (some of which might be impossible when you consider that GW can't slash production costs because they produce their product in-house in the UK with all the UK tax, wages, rents etc... that go with it). 

Heck I'd say over the last few years GW has done great moves in making the hobby cheaper to get into. Skirmish has gone from a few pages in the back of the main rulebook to their own games; multiple cheaper specialist games have arisen from the ashes; multiple other product lines are getting far more attention than in the past. 

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11 minutes ago, Overread said:

I don't think its an empty statement, its just not within GW's power nor vision to aim to reach all financial strata with what is, at the end of the day, a purely luxury product line. The best they can do, and are doing, is to promote alternative ways to interact. Things like RPG games where you don't even need to spend any money to get involved provided one person in the group has a manual to read and play with. Things like PC games; or films and books etc... 

I would say instead of viewing it purely as a model hobby its important to look at the other areas in which GW reaches out and provides ways to get into their franchise ; some of which are far more suited to those on far more restricted incomes. Books can be loaned; DnD games can be bought by groups; miniature boardgames (eg Blackstone) can be a shared purchase; Warcry and Killteam etc... You're never going to get a large scale miniature wargame at bottom end of the market prices for the quality that GW produces. At least not easily and not without a VAST amount of marketing and shifting focus (some of which might be impossible when you consider that GW can't slash production costs because they produce their product in-house in the UK with all the UK tax, wages, rents etc... that go with it). 

Heck I'd say over the last few years GW has done great moves in making the hobby cheaper to get into. Skirmish has gone from a few pages in the back of the main rulebook to their own games; multiple cheaper specialist games have arisen from the ashes; multiple other product lines are getting far more attention than in the past. 

Well this is where I respectfully disagree, actions speak louder.  Their actions show me their covering themselves as a business. To me personally it's empty. If you want to lecture someone you better follow up. If they cancelled their incoming price increase around that time that would of spoken a lot more louder than whatever statement they want to slap on twitter or facebook for the wolves to circlejerk over. 

Skirmish wasn't well supported and it's an unbalanced mess, Specialist games like warcry and killteam in my opinion are gateway products. GW wants people to buy into their mainline than stay with a squad of two. Just my opinion, again it's their right to do this as a business. 

Also I think GW are keenly aware of how expensive the hobby is considering armies in 40k have gone up by about 20-30% in terms of point value for 9th edition. So games are going to be slightly smaller.  

Edit:At the end of the day GW are at the mercy of shareholders. I doubt they would take it well if one day they say for the sake of diversity and inclusion we are going to lower the prices in their report. 

Edited by shinros
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