You have a date and time reserved at a venue for your event. You have decided if you're going to charge entry fees or not and have set up a system for players to register for your event. You're on your way to running an event. But an important part of planning between now and the date of your event is promotion. It's time to get the word out about your event to draw in players!
Promotion is all about getting event details out to potential players. Telling all the players in your local gaming group is good, but consider the possibility of getting some players to drive in from another town for your event which will help expand the network of players and grow your local community.
Some simple things often work without requiring any expensive advertising:
- Tell non-gaming friends and family about your event. Although they won't be interested in attending, they may know someone else that might want to participate. They might even know someone that used to play Warhammer years ago but doesn't know about Age of Sigmar or hasn't tried it yet. It's great to get an old player with an army to dust off and join an AoS event.
- Post on your social media networks. Of course, everyone posts on game forums and Facebook groups, but consider posting on your personal page. Again, you might know someone that knows someone else that you don't, and this is a great way to connect with a gamer that might not follow those same gaming groups.
- Hang flyers! Sure, hanging flyers at your game club or hobby store might seem old fashioned, but it's still a great way of getting the word out to folks that are interested in gaming. Also, check with local community bulletin boards, like in your public library. Remember to have a way for interested players to contact you to register or even just ask questions.
- Hand out cards. You don't need to have expensive business cards printed, but if you have a flyer then print some out at several sheets to a page and cut them apart to keep in your wallet or notebook so you can hand out to people you meet that might be interested. A flyer or card can be as simple as the date and time and location of the event. Pictures always make it more interesting but isn't required. You can always print out one of the Coalescence flyers and add the details about your specific event.
The most effective (and inexpensive) means of promotion for an event is by word of mouth. Tell others about your event, giving them the basic details about what it is, where and when. People will ask you for more details if they're interested.