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Let's Talk Prices Real Quick

SuperHappyTime

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Last week's Tzaangors Pre-Orders had me in a bliss the likes you've never seen before, but I've come off that high when I got to think about what I was going to purchase:

The Bad:

Kairic Acolytes at 20 for $50. Still a better ppm than 10 for $35, but this has been a climbing trend. See Plague Monks and Crypt Ghouls, this is quite a bit of an upward trend.

Ogroid Thaumaturge at $41, Curseling at $25, Gaunt Summoner at $25. (Don't let them know the Magister is still at $15) Clampacks have had a significant price increases for a while and considering how often the secondary market has them for cheap because they're frequent in hero packs, I don't understand the pricing structure here. The Ogroid reeks of the awful Tyranid pricing structure model (like $90 for two Carnifexes)

My *bleep*ing favorite of all of the bad choices, the Tzaangor Shaman on Disc. A stand alone that goes for the same price as a set of three nearly identical models that don't take that much imagination to convert. Why? Just Why?

The Good (EVERYONE SHUT UP! I SWEAR, I WILL HUNT YOU DOWN IF YOU TELL THEM AND THE PRICES GO UP!!!):

Tzaangor at 10 for $40. It's not great for only 10 models, but it's a $5 decrease from the 40K version and a $1.25 decrease from the old Bestigors. So... Improvement?

Tzaangor Skyfires/Enlightened Box at 3 for $35. I celebrated so loudly my neighbors came to check on me. Usually boxes of three of models of this size go for $50-$60 or so (see Demigryphs, Bloodcrushers, Stormfiends, Vargheist/Crypt Horrors, Trolls), and this comes in at almost half of that.

I don't know what GW is thinking with their pricing structure here, but I think Marketing has been having a few too many again. Cheers!

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Makes Silver Tower an absolute steal. Over here in the UK it means you get £45 of characters and then the rest is £55 of game. Granted, it isn't cheap, but if you use websites with percentage discounts its bearable.

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I always thought pricing was based on a calculation of how many boxes of each model you will sell vs how much they cost I.e. Character models like the Shaman on Disc will sell lees as most people will have one or two per army so in order to break even what is deemed a reasonable amount time they need price it accoridingly.

most armies will have multiple units of skyfires and so they can be lower in price as the higher number of units sold will allow them to break even in the same time even with less of a margin on each box.

 

Seems like a sound pricing strategy to me and one used in many industries.

 

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