I remember when when the the original AoS starter box was selling for as low as $50-$60 on Amazon with games stores trying to off load stock. My local shop didn't entirely drop AoS, but once the old fantasy stock was sold the AoS stock took up a small rack on what was a whole wall that WHFB had and now the rest of the space was taken up by a variety of other games. Of course after the GHB, the starter set prices went back up, and at my local shop AoS shelf space slowly expanded and has finally retaken the former WHFB wall.